Eurofins EAG
Marketing Intern
I worked directly with the VP of Marketing throughout my three-month summer internship to rebrand the compani’s recruitment content.
EAG Laboratories had been facing challenges in enhancing its recruitment content to more effectively position itself against competitors in the technology sector.
After auditing competitors' recruitment content, I developed and pitched a three-pillar campaign, #LifeAtEAG, to re-brand EAG’s recruitment content. The campaign featured a rebranded career webpage with enhanced interfaces, refreshed employee testimonials, and tailored social content for EAG's platforms.
At the end of my internship, I presented the #LifeAtEAG collateral I created to the executive team, which resulted in the approval and global launch of my new webpage and social content.
According to EAG's VP of Marketing, Stuart Mitchel, my campaign led to a 73% increase in career webpage views and a substantial increase in administrative and engineering applications.
NSDQ: ERFSF
Key Highlights
“Lily changes has resulted in a 173% increase in page views and considerably more applications from the targeted demographic. Lily has great energy and would be an asset to any organization!”
Stuart Mitchell, Vice President of Marketing at Eurofins EAG
Pillar #1: Rebranded Career Webpage
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10k followers between Instagram and TikTok
Uploads daily business case studies, news reports, and opinions
Execute successful paid static posts that yield 500-2k new followers per post
Most popular form of interaction for audience with brand
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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